ONE, the most popular sports app in Israel, is a one-stop app for sports fans, offering news and alerts from all major sports events and leagues around the world, real-time scores, stats and a rich video zone that includes analyses, interviews, highlights and most importantly - lag-free live streaming of all major sports events. ONE is fully customizable, allowing users to build their own feed of favorite teams, leagues, and players. 

The Challenges

We re-imagined ONE’s video zone like true, die-hard sports fans would: a lightning fast, content rich, buffer-free zone where people can enjoy sports analysis, highlights and flawless live streaming. Throughout 2016, we supported and maintained the existing app while rewriting the app in Swift. We redesigned ONE according to the latest Apple and Android guidelines, focusing on best practices to keep it maintainable and well-structured for the long run.

As part of the redesign process, we set up live streams as an in-app purchase. Every live event can be purchased 20 minutes before and up to 20 minutes after game time. We have also enabled users to subscribe to live streams for a monthly fee.


The challenge of a lag-free live stream is considerable, and we’re fully aware of this universal truth: second chances are rare, and once an event “crashes”, users won’t be back for more. Therefore, we built a powerful mechanism for fast data recovery and instant re-purchase ability of the event, with the aim of supplying sports fans with the best live experience available in the market.